Il tentativo di una conquista strisciante della Russia e' destinato a provocare un conflitto armato dal quale l'Europa non puo' che uscire ancora piu' a pezzi. Non essendoci piu' Marshall, speriamo che stavolta vengano gli alieni a rifinanziarla.

 

Soviets worked with West to bring down Nazi legacy – but now NATO expansion risks tearing Europe apart once again, Putin says

Soviets worked with West to bring down Nazi legacy – but now NATO expansion risks tearing Europe apart once again, Putin says
Russian President Vladimir Putin has warned that a new arms race is underway in Europe, driven by instability and tension, while insisting his country stands ready to rebuild friendly relations with nations across the continent.

Writing in Hamburg’s Die Zeit newspaper on Tuesday, Putin emphasized the role the Soviets played in liberating European nations from Nazi occupation. The president paid tribute to the soldiers of the Red Army, “who not only defended the independence and dignity of our homeland, but also saved Europe and the world from enslavement.”

He went on to add that the defeat of the Third Reich was also down to “our allies in the anti-Hitler coalition, participants in the Resistance movement, and German anti-fascists who brought our common victory closer.”

Putin said the end of the Cold War should have been “a common victory for Europe,” but that tensions across the continent had needlessly resurged. The president blamed NATO for this state of affairs, arguing that the US-led military bloc was a “relic” of Cold War-era confrontation. Its expansion eastwards, despite assurances to the contrary, had fueled distrust and tension on the continent, he said.

Also on rt.com US state-run RFERL backtracks on dubious claim West was honest with Russia about NATO expansion on its borders after online outcry

Relations between Moscow and NATO initially thawed after the fall of the USSR, with both sides even signing a declaration maintaining they did “not consider each other as adversaries.”

However, Russia insists it was given a commitment that the bloc would not look to extend its reach towards the country’s borders, which was broken in 2004 when NATO underwent the single largest expansion in its history, admitting the Baltic nations and a number of former Eastern Bloc states. The move was cited as a strategic threat by Putin in a speech marking the reabsorption of Crimea in 2014.

“Moreover,” Putin wrote on Tuesday, “many countries were put before the artificial choice of being either with the collective West or with Russia.” The president cited events in Ukraine in 2014 as an example “of the consequences that this aggressive policy has led to.” There, he said, “the EU actively supported the unconstitutional armed coup in Ukraine.”

“The whole system of European security has now degraded significantly,” he warned. “Tensions are rising and the risks of a new arms race are becoming real. We are missing out on the tremendous opportunities that cooperation offers – all the more important now that we are all facing common challenges, such as the pandemic and its dire social and economic consequences.”

Putin reiterated that “Russia is in favor of restoring a comprehensive partnership with the rest of Europe” and again proposed the idea of a “common space for cooperation and security from the Atlantic to the Pacific Ocean.”

In April, Russian Foreign Minister Sergey Lavrov extended an invitation to EU nations to sign up to a Moscow-backed plan to form a ‘Great Eurasian Partnership’ that would be open to all states across the two continents. This would be driven by the values of unification and inclusivity, he said.

In his appeal to German readers on Tuesday, Putin said, “The world is a dynamic place, facing new challenges and threats. We simply cannot afford to carry the burden of past misunderstandings, hard feelings, conflicts, and mistakes.”

He added that “our common and indisputable goal is to ensure security on the continent without dividing lines, a common space for equitable cooperation, and inclusive development for the prosperity of Europe and the world as a whole.”

Lavrov dice che la UE e' in declino ed e' un partner inaffidabile per la Russia.

 

By pushing for regime change in Russia, the EU Parliament has revealed how irrelevant & unreliable it is for the future of Europe

By pushing for regime change in Russia, the EU Parliament has revealed how irrelevant & unreliable it is for the future of Europe
An explosive new report published by top EU foreign policymakers, which called for all-out efforts to change Russia's government, is the clearest indication yet that both the bloc and European political order are in dire straits.

The remarkable document, which even called for Brussels to set up its own propagandistic Russian-language TV channel, puts forwards a strange mix of aggression, self-righteousness and undiplomatic language. It shows just how quickly the EU is rushing towards total irrelevance as an unreliable actor.

Meddling from afar

Earlier this month, the Foreign Affairs Committee of the European Parliament released a document that, at first, appears to be a parody of the ludicrous ‘Russiagate’ era we are living through. However, sadly, the joke is really on Brussels.

The EU applauds itself for having apparently “deterred the Kremlin regime” in Ukraine and proclaims it should now take the fight to Russia, by “containing President Putin’s war against the people of Russia”.

Also on rt.com The real ‘malign influence’? How America helped destroy democracy & turn Ukraine's Maidan dream into a nightmare for its people

How can unelected officials in Brussels and Strasbourg liberate the Russian people from the clutches of their own government, you may wonder? Well, they are advised to impose external governance on the country by demanding “conditionality in its relations with Russia by including in any dialogue or agreement with Russia measures aimed at protecting human rights and the holding of free elections.” In short, do what we say or else.

This implies that the EU’s moral authority, framed as unshakably linked to liberal democratic values, grants it the right to have almost unlimited political influence within Russia. But, of course, there is no question as to whether Moscow should be allowed to have influence beyond its own borders. Indeed, that inequality is entrenched in this document, with its insistence that Brussels should “eliminate Russian hybrid influences” from within, and cut reliance on Russian energy.

The document advocates the establishment of “EU tribunals” to pursue the “investigation of crimes committed by President Putin’s regime against the people of Russia”, which should report periodically to the supposedly morally virtuous European Parliament. To deliver this, the EU should, the report says, establish partnerships “with EU-based nongovernmental organisations such as Bellingcat.” Never mind that the investigative outfit is a British-based group, rather than an EU-based one. 

More importantly, leaks long ago exposed Bellingcat as a government-funded operation with dubious ties to intelligence agencies, which spreads disinformation against adversaries of the US-led NATO military bloc.

If these supposedly impartial investigators find irregularities with the Russian parliamentary elections in 2021, the logic goes, then the EU must deny the Russian government legitimacy. More specifically, it “must be prepared not to recognise the parliament of Russia and to ask for Russia’s suspension from international organisations.” These efforts at subversion are also to be complemented with the establishment of a “Free Russia Television with 24/7 airtime” to rally domestic audiences against their purportedly illegitimate government.

Also on rt.com The European Parliament has called for regime change in Russia, but no one in Europe cares because it is a pointless talking shop

With “democracy first” as the ideological battle cry to mobilize the West for a new Cold War, it is advised that the EU “establish with the US a transatlantic alliance to defend democracy globally” and “deter Russia”. This would, the authors say, require revising “investment support and economic cooperation projects, starting with a block on the Nord Stream 2 [gas pipeline] project”. The EU, they add, should also support Russia’s expulsion from the SWIFT payment system to cripple the country’s banking system.

While this might look like economic coercion against the Russian people, it is presented very much as a show of solidarity with them, as though people in Moscow and St. Petersburg are just sitting around, waiting for the EU to liberate them from their own government.

European order on the decline

In its early days, the EU embraced what could appear to be a benign doctrine about how Europe should be structured. Its scions proclaimed their intention to transcend zero-sum power politics by instead bolstering security and advancing democracy and human rights as a common good.

However, the robust liberal democratic standards of the EU were supposedly why Russia could not be a part of the new Europe, although every other country on the continent was supposedly eligible for membership.

The obvious question is how can the pan-European order be organised when the largest state in Europe is shut out if its main institutions? Brussels quickly turned to “external governance,” as Russia was expected to follow the decision-making of institutions where it is not represented. This is obviously all very undemocratic, but the EU has insisted its values-based policies make it a “force for good” that can simultaneously represent the best interests of the Russian people.

Also on rt.com EU Parliament report says regime change needed in Russia, recommends Brussels launch propaganda TV channel to help it happen

However, the elevated role of democracy and human rights in international politics has not resulted in power politics being put aside. Instead, these values have become instruments of power politics. Liberal democracy is treated as a hegemonic norm and a tool for “external governance.” The EU and US can interfere in the domestic affairs of Russia, the thinking goes, but any Russian influence in the West is illegitimate. As part of these liberal democratic values, legitimacy has nothing to do with legality, and the “rules-based order” the West so often insists on has nothing to do with international law.

For Russia, it was always unacceptable to be treated as an unruly hinterland that needs civilising by the West, without being treated equally. Moscow has subsequently demanded that the subversion and interference into its domestic affairs must come to an end. Moscow also advocates that the EU returns to a system based on “sovereign equality”, which is the core principle of the pan-European order according to the Helsinki Act.

Moscow is working to counter what it sees as “external governance” on its territory by shuttering several “non-governmental organisations” with reported links to foreign governments. Russia has also diversified its economic connectivity and established a strategic partnership with China to immunise itself against Western sanctions for failing to accept “conditionality” for economic cooperation.

Is talking still worthwhile?

Russian Foreign Minister Sergey Lavrov has previously said that he and his government see the EU as an “unreliable” partner. There is also a growing sentiment in Moscow that warm diplomatic ties with Brussels are meaningless and counter-productive as Brussels is only capable of speaking in the language of ultimatums and sanctions. It is hard to dispute this conclusion after this most recent tantrum from the Foreign Affairs Committee of the European Parliament.

The lack of original and strategic thinking from the European Parliament is rapidly making Brussels less relevant, as neither Russia nor any major EU member states can take this kind of position seriously. Nor can they bury the hatchet or rescue rock-bottom relations until they break out from it.

The European Union and its Totalitarian Nightmare

Academic

The European Union and its Totalitarian Nightmare

Written by Inge Erdal. The concept of totalitarianism has a long and twisted history through Europe's twentieth century. It has been latched upon from all political angles, but does it really have any analytical use?

On September 18, 2019, the European Parliament passed a resolution on “the importance of European remembrance for the future of Europe”. It was a motion on condemning Nazi Germany and the Soviet Union as totalitarian regimes and for their supposed role in starting the Second World War. Its second clause states it quite clearly:

 2. Stresses that the Second World War, the most devastating war in Europe’s history, was started as an immediate result of the notorious Nazi-Soviet Treaty on Non-Aggression of 23 August 1939, also known as the Molotov-Ribbentrop Pact, and its secret protocols, whereby two totalitarian regimes that shared the goal of world conquest divided Europe into two zones of influence;…

The above clause reveals quite a lot of the fundamental assumptions at work. While not getting into the debate about the Molotov-Ribbentrop pact’s rational or consequences, its comment on totalitarianism is very suspect. It is a term with much historical ambiguity, and it therefore has generally fallen out of favour with historians. Instead, here it serves a polemical function, creating an antithesis to the European Union by reducing wildly different political and social entities into a historic nightmare we are all struggling to wake up from. Despite the malpractice, this line of thought has deep roots in European intellectual history, one of the many currents that tried to claim the name of totalitarianism for their own ends.

The concept itself was coined by Italian journalist Giovanni Amendola in 1923. Declaring that

the most salient characteristic of the fascist movement remains its totalitarian spirit. This spirit will not allow any new day to dawn that has not rendered the fascist salute, just as it does not allow the present era to know a conscience that has not bowed the knee and confessed: “I believe”.

Here it emerges very much as the idea of a movement, or rather ideology, forcing itself on all social practice, demanding total compliance and devotion.

The term came to be appropriated by the Italian fascists as a positive term of self-description, though only very initially in the 1920s and early 30s. It was adopted by Mussolini and his main court philosopher, Giovanni Gentile, as referring to the aspiration of fascism as a total movement that could mobilise all of society as an organic whole. Some on the German right, like Carl Schmitt and Erich Ludendorff, used it in a similar sense, but the Nazi party and regime abstained from it.

The only one to use it positively on the left was Antonio Gramsci in his essay The Modern Prince,formulated in his prison notebooks while detained by the fascist state in the late 1920s. Even though his ideas influenced decidedly non-Stalinists, he himself remained a committed one. Gramsci called for a ‘totalitarian party’ which could unify proletarian politics and culture as one movement capable of overthrowing the state. This idea remains little more than an interesting footnote however, as his notes would not be smuggled out of prison until the 30s and many more decades would pass until they were translated, not appearing in English until 1971.

This similar aspiration evident in fascism and Leninism is something I would trace to very different, if structurally similar, tendencies. Fascism embraced totalitarianism since it matched the aspiration of fusing the nation and the state as a symbiotic, organic entity, while in Leninism it comes from the desire of an organic unity between the proletariat and its leading party. It is not for nothing then that the concept of totalitarianism would, for the most part, be centred around this idea of the total society. As a result, the history of totalitarianism is essentially a history of damning systematic critiques of various modernist societies. Unfortunately, it does not appear to be anything unified at all, but rather a set of different, if very much related, ideas ranging from right to left.

Amendola originated what would become the liberal tradition of critique of totalitarianism. This is a rich and varied one, with plenty of divergent opinions on the origins and function of totalitarianism, from Karl Mannheim, Karl Popper, Raymond Aron, Fredrich Hayek to George Orwell, Hannah Arendt, and François Furet. Regardless, they all share the idea of totalitarianism as a rejection of the Enlightenment, with a focus on its ideological function, and the terror used to instil its compliance.

The tradition of Marxist critique of the concept, on the other hand, is focused on capitalist origins of the system, and its corruption of the Soviet Union. Prominent among them is the Frankfurt School’s work on totalitarianism in the 1930s and 1940s as something emerging from capitalism and the expansion of the grasp of the state into the regulation of modern society. Herbert Marcuse, himself involved in the school, and others on the New Left would go on to argue that the concept of totalitarianism was an ideological weapon in the cold war, with Marcuse going so far as to call liberal democracy itself totalitarian. He argues that it emerges from the rationalising impulsive of ‘late industrial society’, with technological forces pushing society towards a one-dimensionality that is essentially totalitarian, homogenised, and uniform.

The Trotskyist critique, on the other hand, is focused on USSR under Stalin as having been reduced to a ‘dictatorship of the bureaucracy’, creating an abomination that could lead in the ‘eclipse of civilization’. This left-wing anti-totalitarianism took on new forms in the Marxist and Marxist-inspired critiques of existing socialism in central and eastern Europe. Pulling on various threads, it argued for the tyranny and inadequacy of Soviet-imposed socialism, forming one of the democratic currents that would bring it down. Especially noteworthy among these was Vaclav Havel, who postulated the post-Stalin era as ‘post-totalitarian’, inspiring an auto-totality. The ruling system as integrated with everyone and everything, stimulating an official complacency and cynicism that was both the source of its longevity and decay.

While stimulating, it is also easy to let these analyses separate from the very political functions the concept has served in European history. The idea of totalitarianism has largely been applied primarily to fascism and communism, as initially they were both threats to the faltering liberal hegemony of interwar Europe, with the focus clearly shifting after the Second World War to be centred around anti-Communism. This mapped unto an academic discourse in Soviet studies of totalitarianism, one which still has a clear legacy. Even if the term has largely been reduced to the Stalin era, research through the years has revealed how reductive the term can be.

However, as Michael Scott Christofferson points out, this qualified usage maintains the validity of the term, for which there is serious room for doubt. Especially the liberal anti-totalitarianism, with its focus on ideology and the use of state violence to impress it on the population, is based around bold assumptions and poor study of how these regimes truly operated. As more recent research has shown, Nazi Germany was reliant on collaboration and self-policing, with the Gestapo being woefully inadequate for surveillance. The same also applied to the persecution of undesirables and the war effort, with the terror being largely limited to those groups. This meant that people at large were collaborating out of self-interest or compliance to authority.

Work on the Soviet Union, even under Stalin, has revealed similar things with the likes of Moshe Levin arguing that the land collectivizing was an improvised affair rather than an ideological act of terror. The fact the regime apologised for the excesses of the purges in the 30s indicates that totalitarian governments might not be so different from their more conventional colleagues. A link between this and oriental studies, and the idea of oriental despotism, of a timeless east ruled by a despotism using religion to maintain their rule of the terrorised and superstitious masses, also seems appropriate.

Another function of the concept of totalitarianism is its ability to reduce perpetrators to victims. This was at the core of the New Left social critique in West Germany, where talk of totalitarianism had helped to absolve remaining civic and public figures, not to mention the public at large, for their involvement with the Nazi regime; claiming that they were the tyranny’s first victims, rather than active collaborators.

With this inquiry in mind, it seems that the European Parliament’s resolution grounds itself in Cold War tropes and terminology, with the very political function that entails. It is difficult not to make a parallel to the liberal critics of the 30s; like them, the European Union had to argue for an increasingly fragile system when confronted with both right and left opposition. Although, in both cases, the right would be more prominent. The result is a glorified horseshoe theory, where all ideological opposition is on the path to tyranny, whether they know it or not. Even further than that, tyranny becomes quintessentially anti-European, serving a critical function as ideological cement to reign in more unwieldy members or oppositional groups.

Totalitarian discourse also still serves a geopolitical purpose regarding Russia, this is evident from clause 15 which reads:

Maintains that Russia remains the greatest victim of communist totalitarianism and that its development into a democratic state will be impeded as long as the government, the political elite and political propaganda continue to whitewash communist crimes and glorify the Soviet totalitarian regime; calls, therefore, on Russian society to come to terms with its tragic past;…

Here again, the perpetrator-victim pair pops up; creating room for rapprochement, by the self-victimisation the discourse enables, or for adversity, by stating that they have failed to reconcile with the past and therefore remain as a perpetrator of sorts. Rather conveniently, the ideology of totalitarianism, despite its flimsy historical foundations, gives the EU ample room to manage Russia opportunistically, while always being on sound moral foundations.

As unmistakably vain as the declaration is, it does lead one to question what the historical foundations actually are for the European Project, if it is truly is the culmination of the continent’s history that it would lead you to believe. In any case, one probably should not go looking in their resolutions for that.

Written by Inge Erdal

Bibliography

EU resolution

European Parliament resolution on the importance of European remembrance for the future of Europe (18.09.2019), https://www.europarl.europa.eu/doceo/document/RC-9-2019-0097_EN.html [Accessed 18.11.2020].

Literature

Brown, Archie. The Rise and Fall of Communism. Toronto: Doubleday Canada, 2009.

Christofferson, Michael Scott. French Intellectuals Against the Left: The Antitotalitarian Moment of the 1970s. Oxford: Berghahn Books,2004.

Furet, François. The Passing of an Illusion: The Idea of Communism in the Twentieth Century. Chicago: University of Chicago Press, 1994.

Isaac, Jeffrey C., ‘Critics of Totalitarianism’ in Terence Ball (ed.), The Cambridge History of Twentieth Century Political Thought. Cambridge University Press, 2003.

Marcuse, Herbert, One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society. Boston: Beacon Press, 1964.

Traverzo, Enzo. Left-Wing Melancholia: Marxism, History, and Memory. New York: Columbia University Press, 2017.

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Facebook, Google, Twitter, Instagram, WhatsApp, Microsoft, Ebay: lo stato aziendale totale incontrollabile e' incontrollabile in quanto la politica ne profitta direttamente ed indirettamente. Quindi NON PUO' ESSERE IN GRADO DI CONTROLLARE FENOMENI INIMMAGINABILI DI TOTALITARISMO PRIVATO, che prima di internet erano impossibili.

 

How Did We Get So Stuck on Here?

Our complicated relationship with social media might be simpler than it feels. Just remember how it started.

Credit...Simoul Alva

It’s a testament to the power of the biggest social platforms that many common complaints about them sound contradictory.

They’re accelerators for extremism that simultaneously uphold suffocating consensus. They’re wastes of attention and should play a smaller role in people’s lives; however, they also need to be improved, refined and purged of bad actors, whoever you think they might be. They’re advanced surveillance machines, but they also routinely serve irrelevant recommendations and ads. They’re cutting-edge behavior modification tools, but they’re also overtly spammy, seeking engagement through clumsy and often misleading notifications.

And for, or despite, all those reasons, people can’t seem to leave them — a point bolstered by financial statements. Facebook, as a company, is doing extraordinarily well, and Twitter saw its revenue grow last quarter.

Still, within the disparate critiques of social media, there is a shared experience for many — a loss of patience with “this site,” or a withering assessment of how people behave “on here.” An urge to type “this hellsite” into the hellsite itself, to like that post about how much the poster hates posting. They’re aware of the irony; still, they can’t stop. They might even suggest it’s their own fault, which it isn’t, at least not entirely. They’re just stuck. Maybe you are too.

What does it mean to be stuck, in platform terms? It’s not the same as being trapped; you’re as free to leave Instagram as you were to join it in the first place. Neither is being stuck a mere habit, or pattern of personal behavior over which you’ve lost some amount of conscious control.

Stuckness, instead, is a largely unforeseen consequence of the manner in which modern social networks became popular and powerful in the first place.

Social networks, even the very biggest, are virtually worthless without people — not just as customers, but as sources of value for other customers. The term of art for this phenomenon is the “network effect,” a concept predating social media and the internet in general. A telephone system, for instance, gets better as more people use it, and is at its best when everyone has a number; likewise, a social network needs multiple users to function at all, but tends to become more compelling the more it connects.

Today’s biggest social networks were founded by people and supported by investors for whom network effects were both a gospel and a plan: build a network, reach a critical mass, watch it grow, then accelerate, creating an insurmountable advantage over anyone else attempting to connect people in similar ways.

In 2012, in an email exchange with Facebook’s then chief financial officer, revealed during a House antitrust subcommittee hearing in 2020, Mark Zuckerberg made his case for buying up smaller competitors, among them, at the time, Instagram:

There are network effects around social products and a finite number of different social mechanics to invent. Once someone wins at a specific mechanic, it’s difficult for others to supplant them without doing something different.

It’s a tidy way to understand the process that led to the popular internet of today: a bunch of companies trying to establish unassailable and maximally broad networks through the use of different “mechanics” (i.e. styles of sharing or connection or content production). It also hints at the fear that each network could fail as quickly as it succeeded if a critical mass of users had enough reason to leave — producing, basically, a death spiral.

To whatever extent Facebook was “the next Myspace,” it spent much of its first decade fending off, or acquiring, anything that might credibly call itself the next Facebook, frequently altering the environment around the users it already had in the process. Later in the same 2012 email exchange, Mr. Zuckerberg characterized the strategy of buying and incorporating competitors and their “dynamics” and “mechanics” as a way to “buy time” before they could reach threatening scales.

The plan worked, or at least has not failed so far: Nothing has been able to supplant Facebook the way Facebook supplanted others, and its network has remained more or less intact. User-wise, there have been signs in financial disclosures for years that Facebook’s core property is reaching some sort of plateau of activity, which could be explained in countless (again seemingly contradictory) ways: youth exodus, maturity in different markets, misinformation, conflict, boredom, politics.

Still, Facebook remains the only Facebook. And that dominance has led some users to reasonably feel stuck with the platform. The networks people signed up for in the aughts have changed beneath their feet and lasted longer than even their creators might have imagined — realizing network effects to their theoretical extremes, genuinely aspiring to connect everyone, for no more specific purpose than connection itself, which, conveniently, was thought to be worth a lot of money.

Over time, these networks became more strange, leading some users to consider, as network effect theorists had in the past, the possibility of a network that becomes worse as it continues to grow. Many longtime users of established social networks continue to have great experiences, finding new ways to appreciate familiar spaces. Late joiners enjoy the benefit of fresher connections and no baggage. Others are plainly miserable.

Stuck users are subjected to indefinite experimentation. Through their chosen networks within the larger network, users also experience subordinate forms of stuckness, pulled into intense group social dynamics rooted in hasty friend requests made years ago.

Stuckness is struggling to explain why you’re still part of the network that’s making you frustrated, anxious, unhappy or bored. Stuckness is a genuine question that sounds like a humiliating joke: Where else would I read tweets? Stuckness is struggling to quantify, or merely conceptualize, the cost of leaving a network into which you’ve invested time and attention. Stuckness is a basic sense of obligation, co-opted and turned back against you. Stuckness is the lingering, uneasy spirit of the long-passed fear of missing out.

Stuckness is also the inevitable result of a commercialized social and civic space, built only to grow. Stuckness is not quite the same as “needing to be here for work,” but not entirely different, either.

An instructive way to think about this is to imagine every social network as a version of LinkedIn, the platform that helpfully elucidates the space between what we think of as social platforms (feeds) and what we imagine to be more commercial platforms (something like eBay).

LinkedIn, it is fair to say, provides a less-than-joyful experience to some of its users, demanding labor, attention and particular styles of performance, all while subjecting them to upselling, focus-grabbing notifications and an endless stream of content about recruiting, job-hunting and related subjects. Many people joined for a reason: It was a new place to find a job, or to hire people. Years later, however, they find themselves stuck. Leaving has a fuzzy but material cost, even for the happily employed, and LinkedIn’s dominance has ensured that this cost remains, if not high, at least real enough to discourage leaving. Now, consider what distinguishes LinkedIn from Facebook or Instagram. Some “mechanics”? Users’ intentions when signing up?

None of this is to say that the attention of the stuck isn’t drawn elsewhere, to newer platforms that encourage new kinds of communication with freshly assembled networks of people. Joining and forming other networks is one of the more obvious responses to feeling stuck, even if it presages new varieties of stuckness down the line. TikTok and Discord, for example, offered mechanics and experiences that Facebook, Twitter and Instagram did not, at least in the beginning. For the already stuck, however, these networks are often complements, not replacements.

Among some tech investors, this sort of stuckness has inspired a fresh take on what happens to platforms in the long term: not a death spiral, but the slow bleeding of time and attention by more focused competitors, through which users remain present, distracted, but — crucially — available to be drawn back in (consider the rise of Facebook Groups in recent years, or the persistent growth of Facebook Marketplace). Users sticking around to talk about how much they hate sticking around is merely stuckness reproducing itself.

This sort of stuckness isn’t permanent or entirely unexpected, but it is characterized by lasting longer than anyone anticipated. And though recognizing one’s stuckness might not make it easier to leave a social media platform, it has other benefits.

If nothing else, it’s a more genuine form of connection to our fellow user than any platform-generated mechanic can provide: a shared feeling that this — whatever it is — isn’t what we signed up for.

John Herrman covers tech and media for Styles and the Magazine, and was one of the first three recipients of The Times’s David Carr Fellowship. Previously, he was a reporter for the Business section.
@jwherrman



  • Facebook, Google, Ebay, Microsoft, Instagram, WhatsApp, ecc. ecc.: Un sistema di spionaggio totale del consumatore e del cittadino che fa impallidire anche la il PCC e fa arricchire fantasticamente chi ne e' compenetrato. Tutti gli altri si tengano i danni, prego.

     

    Zuckerberg outlines how Facebook will thrive after Apple privacy change

    Key Points
    • Mark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the company’s e-commerce strategy as it prepares for life post-iOS 14.5.
    • Online shopping will be crucial to how the social media company grows its ad business following Apple’s update to the iPhone and iPad operating systems that will enable users to pick which apps are allowed to track their activity on their devices.
    • Facebook wants to facilitate more sales of products and services on its own apps as a method of reducing its reliance on Apple.

    In this article

    Facebook Chairman and CEO Mark Zuckerberg testifies at a House Financial Services Committee hearing in Washington, October 23, 2019.
    Facebook Chairman and CEO Mark Zuckerberg testifies at a House Financial Services Committee hearing in Washington, October 23, 2019.
    Erin Scott | Reuters

    Mark Zuckerberg spent the majority of Facebook’s Wednesday earnings call outlining the company’s e-commerce strategy, which will be crucial to how the social media company grows its ad business in the wake of one of the biggest changes to mobile ad targeting.

    The company’s most popular e-commerce offering today is Marketplace, where users can buy and sell goods from one another directly through Facebook. Zuckerberg said that Marketplace now counts more than 1 billion monthly users.

    Zuckerberg also talked about Facebook Shops and Instagram Shops, two features launched last year where brands can upload their catalogs and sell their products directly on the social networks. He also alluded to Creator Shops, a feature he announced earlier this week that will allow Instagram creators to enable e-commerce on their profiles.

    Zuckerberg’s comments on Wednesday were his first to analysts since Apple on Monday rolled out iOS 14.5, an update to the iPhone and iPad operating systems that will enable users to pick which apps are allowed to track their activity on their devices.

    For Facebook, tracking user activity has been critical to measuring how effective personalized ads are. The company has relied on a metric known as view-through conversions, which measures how many users saw an ad but did not immediately click on it, then later made a purchase related to that ad. 

    But Apple’s change creates uncertainty. Nobody knows how many iPhone users will allow the social media company to keep tracking their activity beyond Facebook.

    That’s where these e-commerce products come in. If Facebook can sell more products through its own apps, it’s not so dependent on cross-site user tracking.

    Here’s how this would work in theory:

    An advertiser could pay to run an ad for a product, such as sneakers, to Instagram users who follow creators whose content is focused on sneakers. A user could click on the ad and be taken to the brand’s Instagram Shop, where they could pay for the advertised sneakers directly within the Facebook-owned app. In this scenario, the advertiser reaches their intended target, the user buys the item directly on Instagram, and Facebook is able to continue to prove the effectiveness of its ads.

    Facebook is not getting into commerce because it wants to compete with the likes of Amazon or Walmart. In most cases, Facebook only charges a 5% fee that covers things like taxes and payment processing. The point isn’t to make money from sales but from advertisements that promote those products.

    Indeed, although Facebook has groaned and griped for months about Apple’s iOS 14.5 changes, CFO David Wehner on Wednesday told analysts “the impact on our own business we think will be manageable.”

    Investors seem to be buying that claim. The market sent Facebook stock up more than 6% after hours after the company smashed expectations on revenue and earnings.

    VIDEO02:10
    Facebook battles Apple over user privacy features in iOS update

    Chi si chiama Facebook o montagna di zucchero ovviamente ha diritto illimitato di violare la legge, non importa quale e di quale stato

    Internal Facebook memo reveals company plan to ‘normalise’ news of data leaks after 500 million user breach

    Facebook said it would not notify more than half a billion users about the incident

    Adam Smith@adamndsmith
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    A leaked internal Facebook memo has inadvertently revealed the social media giant’s tactics after its recent data scraping controversy.

    Approximately 535 million accounts, one of which belonged to chief executive Mark Zuckerberg, had their personal information exposed.

    Online tools allowed anyone to check if their information, which included phone numbers, was revealed.

    Facebook said it would not notify more than half a billion users about the incident, claiming that it had full visibility on which users would need to be notified. It also said that users’ inability to fix the issue, as well as the data being publicly available, factored into the decision.

    This leaked memo now reveals more details, stating:

    "LONG-TERM STRATEGY: Assuming press volume continues to decline, we’re not planning additional statements on this issue. Longer term, though, we expect more scraping incidents and think it’s important to both frame this as a broad industry issue and normalize the fact that this activity happens regularly.

    “To do this, the team is proposing a follow-up post in the next several weeks that talks more broadly about our anti-scraping work and provides more transparency around the work we’re doing in this area. While this may reflect a significant volume of scraping activity, we hope this will help to normalize the fact that this activity is ongoing and avoid criticism that we aren’t being transparent about particular incidents."

    The memo was sent to Belgian tech news site Datanews, intended for Facebook’s European, Middle East, and Africa (EMEA) PR team.

    Facebook confirmed to The Independent that the memo, which was a coverage summary circulated through the social media site’s PR team, was genuine.

    “It shouldn’t surprise anyone that our internal documents reflect what we’ve said publicly. As LinkedIn and Clubhouse have shown, data scraping is an industry-wide challenge which we are committed to tackling and educating users about”, a company spokesperson said.

    “We understand people’s concerns, which is why we continue to strengthen our systems to make scraping from Facebook without our permission more difficult and go after the people behind it.”

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    The full email also notes that Facebook’s legal and policy team are “working on responses to the great number of regulatory enquiries we have received around the world” and that Facebook is keen to “coordinate how and when we respond to those questions”.

    Facebook noted that coverage has been “critical”, describing its response as “evasive” as well as a “deflection of blame and absent of an apology for the users impacted”, driven by information provided by data experts and regulators. “With regulators fully zeroed in on the issue, expect the steady drumbeat of criticism to continue in the press”, it continues.


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